Our custom service has made it faster and easier for opticians to order customised frames for their patients. With a small top-up fee, you can order any Tom Davies frame in any colour from the Tom Davies collection. You can order a frame in five different eye sizes, with five temple arm lengths and make changes of up to 2mm on the DBL - and your customer's name can be laser engraved onto the inside of the temple arm.

What is custom?

All too often optical dispensing is full of compromises. You select a frame for your customer which you can see is just a bit too small or too big. Perhaps the temple arms are too short or you wish you had another colour in stock. With Tom Davies Custom you have the opportunity to differentiate your practice by not accepting these limitations. Using all the skills you already have, our custom service enables you to position yourself as an expert in eyewear styling and empowers you to offer your customer a unique experience and product that they can’t get online or from the major chains.

Working with colour

Some customers need to try a colour on before ordering their frame, we can provide colour kits and headsets to help with the selection process. Alternatively, use the colours from an existing frame in your Tom Davies collection. There are seasonal releases of new colours and older colours are removed from the collection, meaning we stock around 80-90 acetate colours and 28-30 titanium colour options at any time. Don’t worry, we always keep materials in stock for years for spares and repairs.

Made in England

We have developed cloud based software to provide the technical drawings for each custom frame. This means frames can be in production within moments of placing your order. We have a unique combination of technology and traditional handwork in our factory, ensuring your custom frames are crafted as quickly as possible. With the customer's permission, their email address can be entered on Supertool to which we will send a series of videos from the production line as their frame passes through our system.

The finished frame

Each frame is laser engraved with your customer's name, which is sometimes the part they love the most. The best marketing is by word of mouth. Giving your customers exceptional service like this, through custom eyewear, is a fantastic way to grow your business.